· According to the 2010 census, Hispanics in the U.S. now number 50.5 million, one out of every six Americans.

· Hispanics are currently the largest minority group in the country; they even surpassed the large non-Hispanic Black market for the first time.

· Over one million Hispanics in the U.S. report an annual income of more than $75,000

· Hispanic population creates opportunities for the future. They stimulate business, pump up weak housing markets, replenish an aging labor force and revitalize dying communities.

· Latinos are jumping in the internet bandwagon in high numbers and at a fast pace. This is being catalyzed by aggressive initiative programs like the one from AOL Latino and Yahoo en Español.

· It is not a secret that the Hispanic market has a considerable buying power and political voice.

· The “Latin Wave” is bigger than the baby boomer generation. 95% of Hispanics consume some form of Spanish language media. This phenomenon demonstrates that Hispanics actively seek out Spanish language media because it is relevant to them.

Why is it important to get your website completely in Spanish?

· It is very beneficial for your business to give your customers the “option” of getting the information they need from you in the language they prefer. It shows to your customer that you care enough and that you want their business enough to go the extra mile. Providing your company’s information in their mother tongue is the way to go.

· Having an accurate translation is very important, you want to make sure that is not just a simple translation job, you have to make sure you are addressing Spanish-speaking Hispanics with the correct words, phrases, sentences, but most importantly, the correct industry terms they utilize; the ones they already acquainted from.

· On top of connecting Latinos AOL and many others, as mentioned above, sites are rapidly establishing strategic alliances in order to provide relevant products, information and services to their new clients in their mother tongue. All these facts help reinforce the fact that a Spanish language website is of primary importance in order to sustain and increase our presence among the growing Hispanic population.